Topics for Agents

Are You Getting Real Lead Generation? | We’re Recruiting Realtors

Are You Getting Real Lead Generation? | We're Recruiting Realtors

Are you getting real lead generation from your broker?  Our series on Building Agents’ Business is dealing directly with key points we run into during the interview process with local realtors of various experience levels.

“One thing our active recruiting program gives us is great local data on what happens at the brokerage & agent level in the region,” commented Gerard DiRuggiero, Principal Broker of UrbanLand Company. “One recurring theme we’re running into often is a lack of real lead generation & tangible prospects to work with coming from the broker, even when lead generation is promised to the agent.  The same story comes in from 1-2 year agents as well as much more experienced individuals.”

Here’s our experience in the brokerage lead generation category. We’ve currently closed over $50 million in direct local home sales coming in from our online leads & other brokerage marketing activites. We’re proud to say we generated every opportunity in our pipeline using our own methods and without paying for any outside leads through real estate portals like Zillow, and handed those leads off internally to UrbanLand Company agents to service & close.

“One thing we deliver to our agents is pipeline and exposure for their real estate business. Even when you hit a break in your closings, you are meeting prospects & building momentum when you get involved in our game plan,” continued DiRuggiero. “If you’re full-time in real estate, you can excel in our model.”

Some of what we hear during interviews is that brokerages often promise “lead generation” but instead deliver the tools you need to handle your leads, i.e. CRM software, email templates, phone scripts, etc.  “There is an enormous cost to delivering a volume of leads to brokerage agents. Part of those costs are hard cash or credit card charges for advertising, or direct pay-per-lead costs from Zillow type sites,” said Gerard. “We’ve invested continously in smart use of advertising, SEO, our websites, social media audiences & email lists rather than buying opportunities from portals. It has required a long-term investment since 2007 but it pays off now with constant leads & a very large pipeline.”

“Our Agent Leads Generation Program is for UrbanLand Company agents (we’re recruiting!) who have the motivation & availability needed to succeed in the area’s very competitive real estate market.”

“If you’re an agent, available close to full time, and have a real desire to increase your volume, we can help,” continued Gerard. “Our agent exposure program includes getting you involved in our popular homebuyer & seller workshops, our private appointments, new construction & other listings, and gets you started on proper farming and sphere of influence building.”

Text us at 202.517.6950 or email us for more info on our agent support & business building program.

UrbanLand Company has just finished up a year of major self-funded growth including the opening of 2 new flagship Realtor offices – we’re now a permanent part of NE DC’s booming Trinidad/H Street Corridor and Baltimore’s red-hot Hampden commercial neighborhood.

Are You Getting Real Lead Generation? | We're Recruiting Realtors


“We designed all of our offices with building our UrbanLand Company agents’ business in mind,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “Our office concept is built around flexible space any of our agents can use while out & about doing daily real estate while also creating crowd-friendly venues that serve our Workshops program & agent sphere of influence events. It makes for a modern, dynamic combination with a lot of value for agents.”

2019 is our 16th year for UrbanLand Company, and we did more than just “go regional” with our offices. The brokerage has reached over $535 million in overall transactions We tripled the size of our free Workshops program, converted our realtor training into a very efficient, modular format, and have welcomed a large group of incoming agent transfers.

Text us at 202.517.6950 or email us for more info on our agent support & business building program.

Business concept photos created by freepik -
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