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Real Estate

Our In-House Agent Leads Generation Has Now Passed $50 Million in Direct Closings!


UrbanLand Company
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2018 totals are now tallied for UrbanLand Company’s Agent Leads Generation Program. “Our in-house referral program for our firm’s agents has now crossed an important milestone – $50 million directly in closed volume off of our online leads, public workshops program, call center and other brokerage marketing! We were fortunate to add 30 more unit sales to our total in 2018 and start the new year with multiple transactions from our Leads program pending for January closes,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company.

The program is based on referral leads off of our various brokerage and marketing programs with the public.  “Our Agent Leads Generation Program continues to evolve with the changing local marketplace and we’re excited for several new lead sources producing for us in 2019. Some of our Agents do almost 100% of their volume from Program leads, and others ‘dip in’ to our Workshops and other lead sources to fill up their pipelines during lulls in their own personal networks. It’s really a unique way of supporting our group’s growth that really, really works well for all involved,” continued DiRuggiero.

Home of our DC-based Workshops & sphere of influence events in Trinidad. We also just moved our brokerage HQ to here! 

 Learn more about transferring to UrbanLand Company & what to expect

UrbanLand’s Agent Lead Generation Program At A Glance

UrbanLand Company runs an active and multi-dimensional marketing program to local buyers and sellers that produces constant activity for the firm’s Agents. “We run multiple ongoing initiatives and programs with our in-house CRM leads constantly as well as the homebuying & selling public,” said DiRuggiero. “Our entry into the Baltimore market has only brought more attention to us in the DC area. About 30% of our incoming Baltimore new business has been tied to our DC clientele wanting to invest or move up north.”

Every incoming buyer lead is assigned to an agent, and there are a lot of leads to go around. “No matter where the lead came from originally, that potential buyer is assigned to an agent right away. Our agents are getting to meet potential buyers from all stages of the life cycle, from first time buyers to beginning real estate investors and developers,” said DiRuggiero. “Our call center and marketing team builds relationship with leads of a more long-term nature and often delivers buyers with their financials and pre-qualification in place.”

Ongoing guidance and training is hands-on and revolves around useful topics like intelligent realtor social media, professionalism and proper agent follow-up with buyer and seller prospects. “Over 250 Buyer Workshops per year gives us the chance to build very effective follow-up strategies with our attendees that really work – it’s a rigorous process that turns introductions and buyer workshop attendees into active prospects that are fully engaged with our agents and out touring. A rotation through our Leads Generation Program gives any agent a real introduction to the proper tools for success that they use in their self-generated real estate businesses,” concluded Gerard.

If you’re an enthusiastic Agent and want to plug into our success, reach out and talk to us. We have opportunities in DC, Maryland and Virginia. Email Info@UrbanLandCompany.com or call/text 202.335.2201. All inquiries will be treated confidentially.

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