Topics for Agents

Topic for Agents: Building Agents’ Business (It’s Hard!)

UrbanLand Company
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The Spring real estate market moves at a busy pace in the DC area. This special Topics for Agents from the ULC Blog takes a step back for a minute to deal with the fact that “it is hard to be an agent.” Lots of local brokerages and real estate agents saw downturns during the end of 2016 into the beginning of this year.

“When the government changes over every 4 to 8 years, the local real estate market gets disrupted temporarily,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “The normal winter slowdown gets enhanced by a ton of distractions and worries about government-associated jobs that takes buyers out of the market, keeps renters renting, and makes sellers stay entrenched in their homes until normal Spring seasonal activity puts things back to normal.”

Market downturns, even temporary ones, are when you realize that it is really hard to be an agent on your own. Our Agent Leads Generation Program by UrbanLand Company brings real estate professionals together into pursuit of common goals.


There’s core things that are essential to being a successful, transaction-producing real estate agent. The Internet makes it easy to ‘connect’ with lots of potential buyers & sellers, but fundamentals matter more than you think. Most agents who have spent money on online leads from national real estate portals or have chased expired listings and distressed property owners as lead sources should be able to relate. If you don’t find a way to meet as many people face-to-face within a real estate context constantly, you are leaving opportunities on the table and are most likely not earning a steady real estate income.

“Maximizing the amount of face-to-face real estate engagements for yourself as an agent is really the root of success and puts you in play to capitalize on real estate opportunities,” continued Gerard. “Sitting at home wondering what to do with yourself as an agent or watching Youtube videos from top producers and real estate educators only goes so far. You simply have got to be ‘in the field’ every single day or you’re going to miss chances to succeed.”


Our in-house Agent Leads Generation Program naturally maximizes your in-the-field exposure as an agent. “It doesn’t matter if you’ve been licensed 5 minutes or for 5 years. Our firm’s Program for lead generation and realtor development is highly effective,” continued DiRuggiero. “The main requirement for entry into the Leads program here is 2 things – your time commitment and a desire to max out your in-the-field exposure as an agent with the public.”

Here’s what members of our Agent Leads Generation Program get access to in-house as part of their commitment to being a better real estate resource to the public:


Every person you meet. Every hand you shake. Every phone call you take.  Maintaining a pipeline is easy with our in-house assistance.


There’s a secret to generating business out of online real estate leads. It’s called an exclusive pipeline of potential clients who are asking for your advice and guidance.


Multi-week rotations leading a variety of topics in our Home Buyer Workshops pays off for agents!


Open House rotation puts you play with home buyers in great price ranges and gets you face-to-face strategically with other neighborhood potential sellers. Here’s some of our typical Open House opportunities.


Again, fundamentals matter. Neighborhood outreach delivers a high return on your time investment, if you follow the game plan.


Like meeting new people a lot? Join our Same Day Showings team and get access to home buyers and renters who want to go out right now!


Experienced agent? We encourage natural and organic team building within our organization. Let us build your local team brand.

Got questions about how our program makes you a better, more successful agent?  We offer a transparent recruiting and interviewing process every single week. It starts by phone and we’re happy to share our strategies and results with you while you get to know us. Get started now!

“We formally created the Agent Leads Generation Program back in 2013 as a new business generator for UrbanLand Company agents that built upon (back then) over 10 years of continuous local marketing for our brokerage,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “Lead flow into the brokerage has always been strong, and our formal Program has done more than well. The Agent Leads Generation Program team has put up healthy closing numbers year to year off of our brokerage-generated leads.”



The Program has now evolved far beyond just ‘close our brokerage leads’ to become a full scale, hands-on agent development and optimization program that sets the bar high and creates stronger real estate professionals.

Here’s what some of our current (both new & long-term) agents have to say about UrbanLand Company and and our Agent Leads Generation Program! We’ve been asking for their take on the brokerage over the last few months.

More info on the Agent Leads Generation Program is available here. We offer a transparent recruiting and interviewing process. Get started now!

If you want to keep up-to-date on the local real estate market, new condo activities or our ongoing Topics for Agents, join our email list. It’s going strong since 2002!

Here’s some recent closings from our Agent Leads Generation Program!

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