Real Estate

42 Closed Local Home Sales For ULC’s Agent Leads Generation Program

UrbanLand Company is proud to announce that our Agent Leads Generation Program, our in-house leads source for ULC Agents, has now produced 42 closed 1st time home buyer sales since the start of 2016 for a total of $13.21 million in volume. “That’s 42 closed sales off of our in-house pipeline and a total of 113 home sales since we started tracking this volume separately from the rest of the brokerage. Great work and kudos to our Leads Generation Program agents for great results yet again!”


“Our first time buyer pipeline now averages $314.444 per successful sale for the agents. That’s a healthy transaction level and lets our agents really focus on over-delivering for their buyers. Since we’re putting leads right in front of our agents, our group gets to focus on helping their buyers make the right decisions, establish the best financing, and find product,” said DiRuggiero. “Our agents excel in follow up and with nurturing our leads – it all results in an overall better customer service experience for our clientele.”

Seven different UrbanLand Company agents represented the 42 home buyers in their pre-qualification, search and transactions. “These 7 agents are all working hard and working smart. In our eyes, every single Leads Generation Program Agent is a top producer (or about to become one!). We really spread our leads out evenly and give every agent a chance to excel.”

What’s the Agent Leads Generation Program?

It’s an in-house leads referral program for UrbanLand Company Agents who want access to the leads that our brokerage generates. These are exclusive, self-generated leads coming in from the brokerage’s marketing activities. UrbanLand Company has tracked Leads Generation Program volume separately from the brokerage since mid 2013.  Through this week, the Leads Generation program has produced a total of 113 closed sales for ULC Agents totaling $32.5 million in local volume since inception.

The program includes ongoing weekly training, lead optimization and a variety of other things that help our agents continue to build their success.

Are you a local Agent or do you want to become one?

If you’re an enthusiastic Agent and want to plug into our success, reach out and talk to us. We have immediate leads for qualified professionals.  Email or call 202.759.4114. All inquiries will be treated confidentially.

If you’re thinking of becoming a licensed agent, give us a call or email! We have a track record of transitioning other career paths into successful, income-producing local agents.

Here’s some of the sales coming in from the Program!

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