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Free Home Buyer Workshops are held Tuesdays at 5:30pm & Saturdays at 10am.
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Free Home Buyer Workshops are held Tuesdays at 5:30pm & Saturdays at 10am.
Free Buyer Workshops
Free Home Buyer Workshops are held Tuesdays at 5:30pm & Saturdays at 10am.
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Real Estate

Building Agents’ Business: Lead Transaction Values Up 13% Over 2016

UrbanLand Company
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We’re proud to announce that our Agent Leads Generation Program, the in-house lead referral and training program for ULC Agents, has produced 22 closings off of our brokerage leads for a total of $7.8 million in home sales since the start of 2017. The current average closing price for transactions off of our leads is now $355,000, a 13% increase over 2016’s $313,000 average for closed deals. 

“The group has really picked up momentum after a slower start to the year due to the changeover with the election, with over $4.4 million in closings from June to August from our brokerage leads,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “We’re thrilled to close over 60% of the program’s volume in 2017 during just the Summer, a traditionally slower season. Projections for the Fall and year end look strong in the Leads Program.”

Here’s 6 closed deals from August for the Agent Leads Generation Program. “Congrats to Jacques Edelin, Dennis Cooper and Gail Carter for continuing to provide strong solutions to our home buying clientele,” said Gerard, “The 6 closings were from prospects on a variety of different timelines, from buyers we met over 18 months ago to several we met in the Spring & Winter during our specialty Workshop topics. Agent follow-up and solution-based selling drives this volume!”

What’s the Agent Leads Generation Program?

Our Agent Leads Generation Program is an in-house pipeline of leads and leads-based training for UrbanLand Company agents. The program delivers exclusively generated local prospects from a variety of brokerage marketing activities. Here’s more details on aspects of the program.


Our in-house Agent Leads Generation Program naturally maximizes your in-the-field exposure as an agent. It doesn’t matter if you’ve been licensed 5 minutes or for 5 years. Our firm’s Program for lead generation and realtor development is highly effective. The main requirement for entry into the Leads program here is 2 things – your time commitment and a desire to max out your in-the-field exposure as an agent with the public.


Every person you meet. Every hand you shake. Every phone call you take.  Maintaining a pipeline is easy with our in-house assistance.


There’s a secret to generating business out of online real estate leads. It’s called an exclusive pipeline of potential clients who are asking for your advice and guidance.


Multi-week rotations leading a variety of topics in our Home Buyer Workshops pays off for agents!


Open House rotation puts you play with home buyers in great price ranges and gets you face-to-face strategically with other neighborhood potential sellers. Here’s some of our typical Open House opportunities.


Again, fundamentals matter. Neighborhood outreach delivers a high return on your time investment, if you follow the game plan.


Like meeting new people a lot? Join our Same Day Showings team and get access to home buyers and renters who want to go out right now!


Experienced agent? We encourage natural and organic team building within our organization. Let us build your local team brand.

More info on the Agent Leads Generation Program is available here. We offer a transparent recruiting and interviewing process. Get started now!

If you want to keep up-to-date on the local real estate market, new condo activities or how we Build Agents’ Businesses, join our email list. It’s going strong since 2002!

Here’s some recent closings from our Agent Leads Generation Program!


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