New Shaw Retail Project Changing The Face of Shopping in the District

A cluster of new mixed-use buildings totaling over 45,000 sq. ft. of new retail space is appearing at 8th and V Street, NW at the site of JBG Development’s Atlantic Plumbing. “This is basically right at our UrbanLand Company offices (913 Florida Ave. NW) and we’ve had the opportunity to watch things take shape. Recent coverage in the Post highlights the special features this center will offer and how the retailers there are using new strategies to satisfy the wants of millennials,” said Gerard DiRuggiero, Principal Broker.


About 30 retail tenants will be opening in the Shaw neighborhood, including new names like Kit and Ace, a fast-growing athletic leisure apparel chain.  In a major departure from traditional retail, Kit and Ace will be building 30% of each of its stores from local creative artists.  “Kit and Ace is structuring their stores around ‘local authenticity’ in a strategy designed to relate to the preferences of the millennials market,” said DiRuggiero. “Another coming into Atlantic Plumbing is Warby Parker, the brick and mortar offshoot of the popular online eyewear retailer.”

This new style of shopping is called Experiential Retail, and it includes things like creating stores that mirror the look and feel of the neighborhood around it. Other details include 30 foot wide sidewalks  and catenary lights. Retail tenants will be encouraged to make artistic modifications to their storefront.

“JBG was an early entrant to the evolution of 14th Street, and they are investing in Shaw to do it again with projects like this unique retail component,” commented Gerard. “This will be an urban shopping plaza small space retails that feels like Shaw – lively and a little edgy! Even the restaurants coming in will be unique – dining options will be a step away from the pricey eateries of  14th Street.”

The full read from the Washington Post is here.

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