Topics for Agents

Topic for Agents: Google Organic’s Real Firepower

UrbanLand Company
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Our 2017 Topics For Agents series continues today (Last week: Building Agents’ Business – It’s Hard!) with a look at the power of Google Organic in feeding a real estate business valuable online opportunities.  We’ve been taking a close look at our website network traffic since we reached a new all-time high for traffic during the month of May. The UrbanLand Company local network of real estate websites is up to over 50,000 visits during last month!

“Nothing beats Google’s organic search listings for driving in quality home buyer and seller prospect into UrbanLand Company. Year after year, Google’s natural flow of search traffic from our content feeds initiatives like our Home Buyer Workshops and use of financing assistance with the public,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “Even to this day, we feel fortunate for having focused strategically on the natural search pipeline back in 2008. The ‘natural flow’ of traffic from Google can be over 61% on some of the websites under our control.”

If you’re an experienced agent who is responsible for your own marketing and lead generation, the power of Google Organic can be the most frustrating thing you can hear. “Generating results from Google Organic is essential to your long-term success. High Google Organic rankings for real estate topics gives you a great starting point of credibility with incoming website visitors. The challenge for agents, agent teams and brokerages is that developing a strong organic position takes years and years of work, regular budget spending and constant ongoing attention.”

Why is it hard for agents and teams to do well in Google?  The main problem is continuity for the agents. As we all know, agents and agent teams change brokerages “once in a while.” If you don’t maintain and control your own large web presence, you end up being shifted around using each brokerage’s website as “yours”. It is very tough to establish continuity. That’s the first difficult part. The second difficult part is paying for it! It takes time, attention and paid service providers to get and maintain a strong organic traffic flow.

“UrbanLand Company and our Agent Leads Generation Program in essence let you piggy-back on our long-term Internet success,” commented DiRuggiero. “We’re regularly rolling out new topic websites inside our network in pursuit of new quality local real estate traffic. We’re not going to divulge full details on what we’re doing or how we do it efficiently, but give us a ring and we’re happy to share our success stories and how we’re getting our leads.”

The Agent Leads Generation Program has naturally grown into a very functional, very effective agent business development and training program. Natural growth and evolution of the program has created a unique, hybrid local program for realtors that combines traditional real estate fundamentals with modern online methods to maximize agent in-the-field exposure. Sound complicated? It is! Here’s more detail on some of what we do for the group!


Our in-house Agent Leads Generation Program naturally maximizes your in-the-field exposure as an agent. “It doesn’t matter if you’ve been licensed 5 minutes or for 5 years. Our firm’s Program for lead generation and realtor development is highly effective,” continued DiRuggiero. “The main requirement for entry into the Leads program here is 2 things – your time commitment and a desire to max out your in-the-field exposure as an agent with the public.”

Here’s what members of our Agent Leads Generation Program get access to in-house as part of their commitment to being a better real estate resource to the public:


Every person you meet. Every hand you shake. Every phone call you take.  Maintaining a pipeline is easy with our in-house assistance.


There’s a secret to generating business out of online real estate leads. It’s called an exclusive pipeline of potential clients who are asking for your advice and guidance.


Multi-week rotations leading a variety of topics in our Home Buyer Workshops pays off for agents!


Open House rotation puts you play with home buyers in great price ranges and gets you face-to-face strategically with other neighborhood potential sellers. Here’s some of our typical Open House opportunities.


Again, fundamentals matter. Neighborhood outreach delivers a high return on your time investment, if you follow the game plan.


Like meeting new people a lot? Join our Same Day Showings team and get access to home buyers and renters who want to go out right now!


Experienced agent? We encourage natural and organic team building within our organization. Let us build your local team brand.


Here’s what some of our current (both new & long-term) agents have to say about UrbanLand Company and and our Agent Leads Generation Program! We’ve been asking for their take on the brokerage over the last few months.

More info on the Agent Leads Generation Program is available here. We offer a transparent recruiting and interviewing process. Get started now!

If you want to keep up-to-date on the local real estate market, new condo activities or our ongoing Topics for Agents, join our email list. It’s going strong since 2002!

Here’s some recent closings from our Agent Leads Generation Program!

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