Topics for Agents

Building Agents’ Business: Lead Generation Questions For Agents

If you’re busy with buyers and sellers, you’re not always thinking about it. If you’re in a slow period or a newly licensed agent just getting into the industry, then ‘lead generation’ is probably on your mind.  Here’s food for thought.

Lead generation and turning leads into prospects is a challenging topic for most real estate agents to fully understand. If you’re a historical top producer with all of your leads in a CRM, and you spend focused time prospecting every single day, then you probably do not have any lead generation questions. You’re probably also generating consistent real estate transaction volume and getting regular referrals and new introductions. Congrats on “doing it right”!

If you’re an agent and you don’t match the above criteria, then you should look at your brokerage’s program for bringing you new business. Ask yourself the following questions the next time you’re stressing about your upcoming pipeline of opportunities:

  • Are focused efforts in place to generate leads for you?
  • Are you getting chances for face-to-face appointments in a real estate context?
  • Are you meeting prospects who are asking you for real estate guidance?
  • Is your back office helping you drive your transactions to a successful close?
  • Is your broker (or team leader) working directly with incoming new leads?

Don’t get us wrong. Even if you’re meeting a respectable number of leads, it’s still a challenge to get them into prospect mode and in the car with you as an agent.

Here’s more information on our Agent Leads Generation Program, a formal initiative going on since 2014. Check us out & give us a call at 202.759.4114. 

Here’s what members of our Agent Leads Generation Program get access to in-house as part of their commitment to being a better real estate resource to the public:


Every person you meet. Every hand you shake. Every phone call you take.  Maintaining a pipeline is easy with our in-house assistance.


There’s a secret to generating business out of online real estate leads. It’s called an exclusive pipeline of potential clients who are asking for your advice and guidance.


Multi-week rotations leading a variety of topics in our Home Buyer Workshops pays off for agents!


Open House rotation puts you play with home buyers in great price ranges and gets you face-to-face strategically with other neighborhood potential sellers. Here’s some of our typical Open House opportunities.


Again, fundamentals matter. Neighborhood outreach delivers a high return on your time investment, if you follow the game plan.


Like meeting new people a lot? Join our Same Day Showings team and get access to home buyers and renters who want to go out right now!


Experienced agent? We encourage natural and organic team building within our organization. Let us build your local team brand.

Got questions about how our program makes you a better, more successful agent?  We offer a transparent recruiting and interviewing process every single week. It starts by phone and we’re happy to share our strategies and results with you while you get to know us. Get started now!

“We formally created the Agent Leads Generation Program back in 2013 as a new business generator for UrbanLand Company agents that built upon (back then) over 10 years of continuous local marketing for our brokerage,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “Lead flow into the brokerage has always been strong, and our formal Program has done more than well. The Agent Leads Generation Program team has put up healthy closing numbers year to year off of our brokerage-generated leads.”

The Program has now evolved far beyond just ‘close our brokerage leads’ to become a full scale, hands-on agent development and optimization program that sets the bar high and creates stronger real estate professionals.

Here’s what some of our current (both new & long-term) agents have to say about UrbanLand Company and and our Agent Leads Generation Program! We’ve been asking for their take on the brokerage over the last few months.

More info on the Agent Leads Generation Program is available here. We offer a transparent recruiting and interviewing process. Get started now!

If you want to keep up-to-date on the local real estate market, new condo activities or our ongoing Topics for Agents, join our email list. It’s going strong since 2002!

Here’s some recent closings from our Agent Leads Generation Program!



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