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"DC Open Doors" pays your Down Payment for you on a home purchase in DC. The money does not have to be paid back. You must have:
  • Less than $125,580/year in income
  • Have fair to good credit (660+)
UrbanLand Company Agents have over $33.7 million in successful $0 Down and low down payment home sales. Set Appointment $0 Down Loan Estimate Or, get to know us in our Free Home Buyer Workshops
The Virginia Housing Development Authority (VHDA) pays your Down Payment when you meet certain criteria. The money does not have to be paid back. You must have:
  • Less than $97,520/year in income (1-2 person households)
  • Less than $113,840/year in income (3+ persons)
UrbanLand Company Agents have over $33.7 million in successful $0 Down and low down payment home sales. Set Appointment $0 Down Loan Estimate Or, get to know us in our Free Home Buyer Workshops
The Maryland Mortgage Program loans you up to $8,500 in Down Payment Assistance. There's additional incentives from specific Maryland employers + great student loan incentive programs.
  • Incomes lower than $88,400 for 1-2 person households are eligible
  • Incomes between $88,400 & $128,760 may be eligible, based on county
UrbanLand Company Agents have over $33.7 million in successful $0 Down and low down payment home sales. Set Appointment $0 Down Loan Estimate Or, get to know us in our Free Home Buyer Workshops
 

Topics for Agents

Building Agents’ Business: Add New Construction To Your Focus


Our series on building and optimizing your realtor business in the DC/MD/VA & Baltimore markets continues. This week the topic of discussion is adding income-producing specialty niches to your repertoire as an agent.

“Some agents do solid, regular transaction momentum in the distressed properties category,” said Gerard DiRuggiero, Principal Broker of UrbanLand Company. “That is still too general a field for our focus strategy; we look to advanced specialty niches like new construction buyer & listing business for the opportunities it creates.”

Specializing in a niche as an agent or broker means you have to walk the talk. “I specifically chose new construction as a focus when I was founding UrbanLand Company in 2002,” continued Gerard. “I built a sizable pipeline in emerging neighborhoods back then and nurtured developer relationships the brokerage still enjoys today. Through a ton of hard work, we’ve now closed over 950 new construction transactions on the side of both developers and buyers, and new construction remains about 40-60% of our volume year to year.” Here’s a project we’re involved in right now!

When you choose a niche as an agent, you have to immerse in it. “When you’re choosing a specialty, you have to choose areas where you can build exponential growth and volume,” continued Gerard. “New Construction is a great niche for these qualities alone. The other major niche where we have seen explosive growth by investing major resources is our First Time Buyer pipeline. A focus on buyable price points for first time buyers has become quite a lucrative endeavor for us. More on that in future posts.”

What’s it take to build a new construction niche agent business? Here’s the quick view on what we tell agents when they have a curiosity about new construction during the recruiting & training process.

  • You have to learn the active buildings in your market & submarket
  • You have to know what’s in Preview and what’s in Development
  • Our new construction Open Houses are a great way to meet unattached buyers
  • Controlling condo projects for developers opens up a world of lead generation opportunities
  • After you’ve built a sizable record closing new construction buyers, you can pitch developer listing business with credibility

We have a great home for the agent wanting to add new construction to their volume. Doing the above things to build your niche are actually pretty easy, when the brokerage is already heavily entrenched in new construction. We teach you how to do the above efficiently and how to use the expertise to your advantage.

“If you have the motivation & can follow our playbook, adding new construction to your agent resume is easy at UrbanLand Company. We’re already set up for the agent wanting to generate a high ROI from this sector.”

 


Have any questions? Call our Agent Leads Generation Program at 202.759.4114 to discuss our New Construction training path for agents – we’re actively recruiting and happy to share what we do in our Agent Leads Generation Program at UrbanLand Company!

 

Our in-house Agent Leads Generation Program naturally maximizes your in-the-field exposure as an agent. It doesn’t matter if you’ve been licensed 5 minutes or for 5 years. Our firm’s Program for lead generation and realtor development is highly effective. The main requirement for entry into the Leads program here is 2 things – your time commitment and a desire to max out your in-the-field exposure as an agent with the public.

CRM TRAINING & MONITORING

Every person you meet. Every hand you shake. Every phone call you take.  Maintaining a pipeline is easy with our in-house assistance.

ONLINE LEADS

There’s a secret to generating business out of online real estate leads. It’s called an exclusive pipeline of potential clients who are asking for your advice and guidance.

HOMEBUYER WORKSHOPS

Multi-week rotations leading a variety of topics in our Home Buyer Workshops pays off for agents!

OPEN HOUSES

Open House rotation puts you play with home buyers in great price ranges and gets you face-to-face strategically with other neighborhood potential sellers. Here’s some of our typical Open House opportunities.

NEIGHBORHOOD FARMING

Again, fundamentals matter. Neighborhood outreach delivers a high return on your time investment, if you follow the game plan.

SHOWING DUTY

Like meeting new people a lot? Join our Same Day Showings team and get access to home buyers and renters who want to go out right now!

TEAM BUILDING

Experienced agent? We encourage natural and organic team building within our organization. Let us build your local team brand.

 

More info on the Agent Leads Generation Program is available here. We offer a transparent recruiting and interviewing process. Get started now!

If you want to keep up-to-date on the local real estate market, new condo activities or our ongoing Topics for Agents, join our email list. It’s going strong since 2002!

Here’s some recent closings from our Agent Leads Generation Program!

SUPPORT LOCAL REAL ESTATE!
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